18 - Expert Videography Tips to Create an Amazing Video Introducing You and Your Practice

Updated: Feb 11, 2019


Making a video is a really good way to promote your therapy practice. If you’re just starting out, don’t feel like you need to make a video immediately, because they are a little bit of an investment, but it’s still a good idea to begin thinking of how you would want a professional video of your practice to look, sound and feel.


Choosing the right photographer is an important step, so I wanted to invite Jeremy Knight from UptTime Films on the show to give us some expert tips.


He suggests that you feel comfortable with them so that you are able to act natural on camera. Listen in for some great tips on how to find a videographer with an aesthetic that matches yours, how to get a great deal and how to be your videographer’s favorite client.


If you are in the Houston area check out Jeremy Knight and UpTime Films!

https://theuptimecompany.com/


Below is an edited transcript of our talk!


Leanne Peterson: Today, I’m so excited to talk to Jeremy, because he recently did my video for The Inspired Therapist, and I really wanted to talk to him and pick his brain for all of us on why we might want a video, and if we’re going to do a video, the things we need to be thinking about and that we should prepare ahead of time to be ready to present ourselves to the world. I know I came to my video shoot very unprepared, so you know, it’s probably helpful for everyone else to prep a little bit more than I did. But Jeremy did an awesome job and it turned out really great. So it ended up working out. But I wanted to talk, and I also hadn’t really thought about having a professional video done.


I’ve done some just videos I’d done on my phone and uploaded to YouTube, and I hadn’t thought about investing the money, because it is a substantial investment to create a video. But I saw someone else’s video and it really struck me how nice it is to present yourself in that way, and have this really professional presentation of what you do. That’s what inspired me, and got me my video, and I’m so happy to have that, and to have something that’s so polished, and really shows, “Hey, this is serious, and I’m serious about what I’m doing.” So that’s why I wanted to even kind of introduce this topic to y’all about, “Hey, if you don’t have a video, think about doing a video,” and I wanted Jeremy to talk about how we even start this process, and what we should be looking for. So Jeremy, can you introduce yourself to everyone, and let them know kind of how you came into this, and then give them some sage wisdom?


Jeremy Knight: Absolutely. So my name’s Jeremy Knight. I’m a local video producer here in Houston, and I’ve been doing this for about six or seven years, somewhere in that range. I got into it actually because I’ve always had a kind of passion for filmmaking and films in general and I always wanted to get into something where I could tell stories. Filmmaking just seemed like the obvious choice. The actual film industry here in Houston isn’t incredibly strong from a financial standpoint, so you know, I started doing a lot more corporate work, and commercial work, and stuff like that, and we also do a lot of weddings. I found that I really enjoy doing it and telling these stories.


There really is, in all of your work that I’ve seen, there’s definitely a story that’s kind of traveling throughout. So as a therapist, what story do you think people are trying to tell? Like what story should we be sharing with our audiences that is compelling enough to warrant that level of production?


So I think, we did two different videos for you. The first one was kind of targeting The Inspired Therapist, which is your attempt to bring inspiration to other therapists so they could bring that to their clients, right? So that was the focus of that video. In that particular video, we focused on your goal to build relationships and kind of focus on the inner self, and that was kind of what influenced—when I was picking the pieces that we wanted to use, because we had, you know, over 25-30 minutes of actual interview footage, and so when I was consolidating it down, I was looking for those moments that described your journey and your story to some degree, and what you do, and what you want to bring to other people. I think that’s the same thing I would recommend to other therapists is kind of hone in on why you’re doing this, and what your personal reasons are for it, and what impact you can have on clients because of that. I think that’s what we—the second video we did, it was the About Me video, which was just kind of telling a little bit more about your story, so the focus of the two videos were a little bit different, but you know, I think ultimately it’s kind of focusing on the relational side of things, and what you can bring to clients, and why you’re doing it ultimately.


I love that, and like you said, that speaks to why it’s good to have someone else looking at it, because I feel like when I went into the video process, I set up this appointment, got my office ready, and then I just showed up for the interview. It was really nice to be able to share my story and share what I’m passionate about and why I love what I do, and that part, I think, for a lot of therapists is really easy. It’s that we’re really great, we know our passion, we have a lot of it for the work, so that part’s easy. But then it can be hard to know how to condense that down and how do we make that into something that’s really digestible in a short amount of time. I think there’s where the, basically the benefit of using a professional is, who can through it all. For therapists, they don’t have to worry about getting the right script down, but you just want to be thinking about connecting with your passion and your purpose in this work, and then kind of turn that over and have someone else help edit it to make it not a half-hour video.


I think that’s the one thing that distinguishes video producers- it is that post-production side of things, which is when we actually go in and craft that story, and pick those pieces. Because ultimately a lot of people go into doing a video, and they think, “I need to have a strict script down,” and it’s like, yeah, that’s not really what you need. Ultimately, you need a general outline of what you want to discuss so you have a direction, but I think ultimately, part of it’s the post-production side where we go in and we actually pick the pieces, and we assemble them. If I were to show you all the edits that I made to your—I mean, you’re a great speaker, and you love to talk, and you love to interact, and so we got great stuff throughout the whole video, but to be able to assemble it into a minute-long video, that’s where the art of what we do comes into play. I guess, one of my recommendations is to not try and script it as much as possible, and this is a style, it’s not necessarily the exact right way to do something. But one of the ways that we work with any kind of interview that I tend to do, our goal is to have more of a conversation rather than having a scripted- talking points on a piece of paper. I think you tend to get a lot more personal interaction, you tend to get more genuine responses, and I think you draw out that passion that you wouldn’t get if you were trying to make sure you hit the script.


Right. It’s so funny you say that the post-production part, I think me, I undervalue, and I think a lot of us do, because it’s like, “Oh, well, here’s a movie production, and it’ll cost me a thousand dollars,” or, “Here’s a friend of mine who has a good camera, and she can record it for me for two-hundred dollars.” Or I think it’s easy to be like, “I can do this on my computer for free.” And it’s that post-production part that is the art. I mean, the other stuff is great, but it’s that art and that eye that you really want to find. And like you said, I think this is for anything, any service that we decide we’re going to use, you want to really look at their finished product, and do their already finished products resonate with you? Do you like what they’re producing? If yes, then that’s your person, and if no, don’t go with them, because you want to resonate with the final product. But when you have someone who can edit it for you, you’re able to be so much more spontaneous and so much more authentic, because you know that they’re going to clean it up. I think when we run private practices, some of us have control freak tendencies. We want to be in control of how things look and go, and that’s where that desire to script can come in, but that’s actually what pulls us out of the moment. In our sessions, we’re not scripted, so when we’re presenting ourselves, we want to present our unscripted, authentic selves.


Absolutely, one of the things that I actually do, it’s kind of a trick that I use that I would recommend to all people in the video industry, and in general, is I actually run all of my productions by my mother because she gives me another set of eyes—just to kind of get somebody else’s perspective on the story we’re trying to tell, and whether or not it’s accomplishing the message we’re trying to send. I think, because we get so focused, looking at this footage for hours on end.


It’s very easy to be too attached to it and not really know, it’s like I know what I’m trying to say, but am I actually saying that and communicating that? That’s through your words obviously, but still, you know, through the way you were. Because I’m taking your sound bites and I’m moving them around and assembling them, and so it’s so essential to get an outsider’s perspective.


That’s such a good reminder, too, that’s like whatever we’re doing, you need that outside perspective because I picture it as you’re talking almost like when you’re looking at a page too long and your eyes start to blur.


Exactly.


That’s awesome. So some of our listeners are in Houston, and of course we will link your information to Uptime Films, and everything going on with that, so we’ll have that information but if someone’s not in the Houston area, how do they even go about finding a videographer? I feel so lucky that I found you guys.


I think my business partner said you found us through Google, but I’m not entirely sure that’s what happened.


LP: I think it is, but I’m just like how did you guys pop up on Google. I mean, of all the film people, it was just so lucky that I googled “film” and I had this budget in my head, like, “I can’t spend more than a thousand dollars,” and I called and texted, like, “What is he?” And like, “A thousand dollars.” I’m like, “Oh my gosh!” That was my cap. But people should know, and you might know the range, but people should know it is expensive to do a professional video. It was not the first thing I did when I opened my practice. And also I think it’s a good thing to do a little bit down the road, so you have a little bit of an idea of what your messaging is. But anyway, can you tell us a little bit about how people can find a good videographer, what the price range is, what they can expect to pay for a good video, all of those things that are helpful when they’re deciding if this is something they want to do?


Well, it depends. I would start with people you know, but take a really close look at their work, obviously, because I think that’s really what is the most telling thing. But then Google as well, and there are so many different websites online where you can find different creatives. The only places I would tend to avoid would be like Craigslist and places like that. But as long as somebody can give you a solid portfolio, and I would recommend a phone call. I wouldn’t do it through email if you do get in touch with some kind of creative in general, especially in the video world. I would get them on the phone, ask them any questions you have and grade them. And determine it for yourself who you think would be a good fit, because it is kind of a bidding process to some degree. I think it’s easy to settle on the first option, but there’s a lot of options out there, and I think you have to really consider all of them. Well, not all of them. You’re not going to go through 150 different companies.


Be realistic about it, but at the same time, pick five and see if you can get on the phone with them, because you are making an investment. You know, this is your practice and your business on the line. It’s very important to find the right fit. There’s not really one specific way to find somebody, but it’s searching around and really vetting who you’re considering.


Okay, perfect. I like that, too, this reminder like, there are a lot of companies out there, so take your time. Find ones that you like. There was one video on your site that I really was obsessed with, it was some boot camp gym, and I was like, “Oh, I love this!” And it made me feel like, okay, this was the right fit for me, because there’s a finished product that I really love. And so for everyone looking around, don’t be like, “Eh, I’m sure it’ll be okay.” Really find the person, like you said, talk to them. Because they’re going to be interviewing you, so it’s probably a good idea to talk to the person that’s going to be interviewing you to see if there’s an easy rapport there, or if it’s uncomfortable already, and you’re like, “I don’t know how I’m going to talk to this person for a half hour.” You want to click with the person.


Absolutely. I guess the other recommendation would be sometimes in the video world, we don’t have specifics. For example, I’ve never done a therapist video, right? But ultimately I’ve done a lot of different types of videos, and I’ve told a lot of different types of stories, and I’ve lost jobs before because I didn’t have a particular example of a spa video. But at the same time, what you should be looking for is the story that’s in the videos that are on their portfolio, because you might not find that perfect videographer that just does therapist videos. You shouldn’t be looking for that. To some degree. I think you should be looking for who can tell the best story, and how you want them to fit into your style, your aesthetic. You have a particular aesthetic that I think our work kind of lined up with, which is just kind of a perfect match, which doesn’t always happen, but I think you should be looking for those two things in particular, which is really, like story and style, and make sure that those are a good fit, rather than kind of locking into, “I want to go find somebody who only does therapist videos,” because they might not be the best person to tell your story.


Right. I think it can be hard to find people who specialize in commercial videos, but there’s a lot of people now doing wedding videos, so just like what you said, too, is like, find somebody who does videos. If you love their wedding video, contact them, because they might be interested in doing a commercial video and they’re really good at telling a story. What therapists should be looking for is someone who can tell a story. But also for therapists because it’s so relational, and because we all have stories to tell, and we want to draw people in, you know, even finding people who do really awesome wedding videos, and saying, “Hey, would you ever consider doing a commercial video?” and just seeing what they say, because that might be a better fit than like you said, for me, someone who’s really stuffy and only does business videos isn’t my style. Nothing about me and my work is formal, so that, someone who does more lifestyle type things was a better fit for me than someone who only works with business people.


Absolutely. So we do a lot of weddings, and weddings have changed a lot over the past 4 years, like dramatically. 4 years ago, it was this kind of standard was these long-form documentary style, you know, it was like 3 hours long, and no one ever watched it. Now, it’s shifted more towards a storytelling. Obviously that long-form documentary is a form of storytelling, but you know, it’s more short-form, like 5-7 minutes, really crafted, short-film format rather than that long-form documentary. It’s kind of forced filmmakers—I feel like the wedding industry has become a film market, and it’s drawing in a lot more creatives, because, and not only is there good money in it and it’s consistent, but it is an opportunity to tell a story and do something that’s really aesthetically pleasing. I enjoy shooting weddings, because everything is so beautiful. I love that aspect about it, but I also love telling a couple’s story, because everyone’s different. I think that’s another good way, there’s a couple websites like The Knot. The Knot’s probably the biggest one, and the Wedding Wire, which we actually advertise on for weddings. You can find a lot of good, high quality videographers on there, so if you’re looking for videographers, that’s not a bad place to start. Google is a good one, Facebook’s good, but you know, to your point, which I think is a valid point, I think people that do weddings and do them at a high level have kind of a good knack for storytelling, I think.


So if you’re looking for a videographer, check out wedding videographers and know that the rates listed on their websites for weddings are going to be different for commercial things, and especially if you can kind of tuck into a day they’re not very busy, or something that you’re not taking other business away, that’s also a great way to put yourself into someone’s schedule more affordably. If you’re working with a videographer, a Saturday’s going to be a premium day, like in a busy month, like August. A Saturday in August is not going to be ideal for a wedding videographer, but if there’s a weekday you can do, then they might be able to work on that rate as well.


Exactly. We usually book out most Saturdays, and you know, a wedding videographer charges somewhere in the range of, and there is a massive range. The ones that are are charging, like their baseline packages, like ours, are in the $2,500 range. So Saturdays are very valuable to us from a financial standpoint, but a lot of us don’t have anything to do on the weekdays other than edit, and work on the projects, so those are really where the best opportunity to get a discounted rate. So corporate or commercial work, it varies in regards to what the scope of work looks like, but ultimately you can definitely get a discounted rate, like you said, don’t look at the wedding rates for commercial video, but ultimately a lot of the commercial stuff is fairly custom. So it can vary, but usually you’re looking at a lower starting rate.


What range should people be expecting when they’re looking for a video, and what should they prepare themselves for?


If you’re doing a single video, it depends on a lot of factors. It depends on the length of the overall video, which a lot of people charge by length of video. I don’t. It determines my cost, but it’s not, because a two-minute interview video might not be as much work as a 30-second commercial, right?


It entirely depends on the number of shooting locations, what equipment is required, and all those things. Some videographers don’t own all their equipment, because they’ll rent for a particular job, and that can increase the cost. Most of our gear is geared towards weddings and commercial work, but I’ve been asked to shoot speaker videos, like if somebody’s going to do a conference, or kind of speak for an hour, and that requires a totally different set of equipment than what we would have. That can factor into it. It’s hard to answer the question to some degree because it is fairly custom, and every company’s going to be different in regards to the level of quality of work, and camera that they’re using. I would say expect to spend over $1,000 for sure for a professional, but usually you’re looking closer into the $2,000+ range. But it depends.


And that’s where I think using those negotiation skills, too, of, “Hey, where can you fit me in? What can we do within my budget?” Don’t come in with a $20 budget, but coming in with, this is just me not being in the industry, but like $700-$1,000 and kind of saying, “Is there a possibility to make this work?” Like you said, some people might say, “No, that’s not going to work for me. We have to do all this stuff.” And some people might say, “Okay, well, we have gaps this month, or gaps this week, we’ll fit you in.


I read some statistic and it was saying that most consumers will get their information from videos, and it’ll be something like, it’s like something over 90% I think in this upcoming year will be people receiving information through video.


Yeah, video’s growing at a massive rate. It’s a good time to be in the video industry.


Which, you know, there’s good an bad to that, obviously, but because it’s a big market right now, it draws a lot of people that haven’t done it before, and alot of those people that don’t know what they’re doing. But again, just because they equipment or a website, the portfolio is really what to look at, one example shouldn’t be enough. You should be looking at all their productions to see a consistency, because to some degree it’s an investment. You want to know what you're getting. If their videos are all over the place from a style standpoint, that’s not a good sign.

Like you said, this market is getting so much bigger, so a.) we have to be mindful of who are we using because there’s more options, and that can be good and bad.


And also, this is something we should be thinking about investing in, it is a big investment, and it’s something we should really be thinking about. This is where people are getting their information. These videos are, you know, if you look at like the big, not self-help people, but female empowerment, like Denise Duffield-Thomas, you have Gabby Bernstein, you have Rachel Hollis, there’s all these people and there’s videos on all of their websites because this is such a thing. People want to see you. They want to hear your voice. They want to connect with you. A lot of people in my practice, my clients will say, “Yeah, I watched your YouTube video and I wanted to work with you.” So that’s already been good, but something professional is even better. They already want to connect with you before they meet with you, so giving them something really high quality, really professional that they can digest in just a few minutes is such an important thing. I think we’re thinking about in the field moving toward really investing more in that video side where maybe before we haven’t had to invest as much in that.


I think video, is a form of art that can accomplish so much more than even a photo. Photos can, yes, people say a photo, it’s worth 1,000 words or whatever. Photos are very valuable and they can definitely help you connect with clients, because I think people want to see your face, and they want to know who you are. But video allows you an opportunity to really show your personality, and the nuance of even just how you talk. Especially as a therapist. People are going to spend a ton of time talking to you, and they want to know what you sound like, what you like, there’s something about that level of connection that you can accomplish with video that you can’t with most other art forms. Look at why podcasting has become so popular. It’s because we want to hang out with people. You know, to some degree, that’s what we do when we listen to a podcast. I can listen to people talk for 3 hours on certain podcasts, and it’s just, you know, it feels like you’re just hanging out and having a conversation, and there’s something to that. So I think video helps accomplish that more than a lot of other art forms, and it’s part of the reason I love doing it.


That’s so awesome. I love that. I love everything you’ve told us, and I encourage everyone to think about setting some money aside, budgeting for a video. How can people find out about you? I know I mentioned your website, but can you tell us your website and any more information we need to get in contact? We’ll link it all in the show notes as well.


Our website is currently https://uptimefilms.com. I think we might be changing that soon, but it’s actually rebranded to Uptime Film and Photo because we’ve started really getting into the photo game. And you can also catch me on Instagram, @JeremyMKnight, and I’m on Twitter and Facebook and all the things, but I probably use Instagram the most at the moment. Hit us up on the website, and catch us on social media.


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