10 - Creating a Content Marketing Strategy for Your Therapy Practice That Gets Heard

Welcome to The Inspired Therapist Podcast! Your host Leanne Peterson helps therapists build successful careers and market their private practices while ensuring that they remain an inspired guide to their own clients. Today she welcomes Lisa Barry to give you the information you need to create your own content marketing strategy.

Therapists really struggle when it comes to marketing themselves and their practice. Our desire is to offer comfort and support to people and anything that feels like sales or self promotion may be out of our comfort zone. Lisa Barry CEO of WordWell Creative cuts through that anxiety. She knows that the best and first way you begin helping your people is by making yourself accessible to them.

She helps therapists clarify their message and to understand that their niche is not their method. Learn how to zero in on your point of view and what you have to offer! Then, listen in as Leanne and Lisa share amazing tips for building a body of content and an abundance practice.

Lisa says that this industry is amazing. Therapists have a great college support system. Well-established therapists respond on social media to new therapists, so don’t be afraid to network and refer.

Lisa is offering a $100 credit to her site. Reach out to her at lisa@wordwellcreative.com to connect and she’ll hook you up!

Thanks for tuning in today!

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